Caspian Suite of CRM Solutions

For Marketing, Sales Force Automation & Customer Services

Caspian CRM is a suite of relationship management solutions designed to enhance and support your communication transactions with your prospects and customers. Caspian can be fully integrated with your other systems such as accounting and ERP to give you a single view of the customer.

With flexible functionality, Caspian can grow with your business. You can add new functionality as and when you require it.  A scaleable solution, new users can be added at any time. 

• Single central CRM database
• Complete management of accounts and contacts
• Complete history of all actions
• Detailed contact profiling
• Manage complex relationships with multiple accounts/contacts/partners
• InfoCentre knowledge management
• Integration of data from any other system
• Document Management
• Fast, simple remote access for field based users
• Sales forecasting and analysis
• Customised 'single-click' operations per user
• Single to complex pricing models
• Outlook bi-directional integration
• Graphical reporting & analysis
• Quotes and proposals with multi currency
• Group diaries & Outlook appointments
• PDA Synchronisation
• Project sales management
• SMS messaging
• Project sales management
• Web site and ecommerce integrations
• Automated business alerts

Caspian enables you to manage every relationship; leads, prospects, customers and partners. You can very quickly see a complete picture of any company or contact. Caspian can help you manage very simple to very complex relationships, whether you sell direct to 20 companies or if you sell direct and via partners to hundreds of companies around the world, Caspian will ensure that you are in control at all times providing your business with the knowledge you need to be successful.

Caspian supports the entire sales and marketing process from lead to prospect to customer to after sales service/support. Helping you to create marketing campaigns, manage responses, qualification, assign them to the sales team, quotes, proposals and sales orders, sales forecasting, invoicing, to customer management. If you need to create external documents, maybe a PowerPoint presentation; this can be linked to the record in Caspian so you never have to waste time looking for it in the future.

Caspian has very detailed reporting and analysis functionality. As well as standard reports, Caspian offers pivot and cube analysis for your sales and marketing management for very detailed information that is crucial to some businesses.

Caspian can be integrated with your other systems such as accounting and ERP – to date we have been able to seamlessly integrate with all the systems we've been asked to!

Caspian Web Solutions consists of eBusiness and eCRM.  Caspian eBusiness offers the ability to give access to customers, partners and employees 24/7 wherever they are in the world.  Caspian eCRM is a web version of Caspian. Enabling you to manage your business online.

Caspian Marketing

Caspian Marketing is a powerful solution enabling you to interact with your prospects and customers on a personal basis via email and the Web as well as more traditional methods! Caspian Marketing enables you to segment your market, target specific people and deliver a personalised message. You can analyse your responses as they come in and get comprehensive cost analysis.

Caspian Marketing benefits organisations by reducing the amount of time and effort required to create marketing campaigns of any type and size. You can segment your data from both internal and external sources and use detailed selection criteria to find your target audience. You can also sample your audience in order to fine tune or change your marketing message. Caspian Marketing provides detailed analysis for managing time and costs. All responses all allocated to the correct campaign as and when they come in giving you real time analysis of the results. Successful campaigns can be re-run and mailing lists re-used. You can use the information you acquire to build on your knowledge of your target market and use this to improve your future campaigns.

Caspian email marketing enables you to send HTML and plain text emails for newsletters, promotions, events and special offers with links to you web site or designated web page. If you want to capture data via your web site, this information can automatically update your Caspian database and generate a follow up to a specific or multiple member(s) of your team. Caspian Marketing is a module of the Caspian Suite of CRM solutions and integrates with all other Caspian modules.

For full details please contact us at enquiries@caspiansoftware.com