There are no shortages of opportunities to make costly mistakes and engage in even more costly contracts with a number of suppliers needed to support the eMarketing initiatives and projects.

Integration with your web site is a nice thing to have, but it has become an area which in practical terms is generating even more work for stretched administrators, sales support and marketing staff.

Clearly there are numerous options and one size does not fit all. Equally there are many elements, which need to work effectively.

By integrating Caspian with your web sites, eMarketing, sales force management and back office systems you'll benefit is many ways, here are few examples and we'll welcome the opportunity to discuss these and others in more detail with you.

• Data protections issues and requirements
• Elimination of multiple databases and all the additional work and costs they generate
• Data duplications and automatic updates within the single central CRM database
• Significant automations with personalisation, automatic alters, automatic prompts for actual follow-ups, escalations and progressive profiling updates
• Emailing internally and/or using Broadcasting agencies
• Simple to sophisticated targeting, conditional selections and business rule based inclusions and/or exclusions list management
• Web page tracking, analysing and automatically taking automated actions
• Automated fulfilment of marketing literature, forms and acquisition of specific data
• eCommerce with order histories and re-ordering, customer specific pricing, product availability and promotional substitutions
• Subscription based marketing
• HTML, MHTML and plain text emailing, multiple email addresses
• Bounce back administrations, database updates and validations
• Updating and sharing eMarketing and Web site activities and enquiries with internal sales, field based sales, customer services and accounts departments, but not through bombarding everyone with dozens of emails!